The Tender That Touched Our Hearts
When the Swedish brand Husse, a specialist in high-quality pet food and supplements, decided to seek a partner for a long-term marketing collaboration, we entered the selection process with a clear vision. We love animals—we have our own dog here at ELEN Design—and we believe that a brand should be just as loving and authentic as the relationship between a person and their pet.
Rough concepts with the potential to become a love brand
Designs for a brand that loves animals as much as we do
We entered the tender with several rough designs for advertising banners intended for social media. These were not final outputs, but a preview of a future visual identity that could become the foundation for further marketing activities, including PPC campaigns and remarketing.
What we considered crucial
- The Husse brand has great potential, but its visual style needed to be unified and modernized.
- In the strong competition of dog and cat products, we looked for a way to differentiate the brand while maintaining its natural, friendly character.
- The goal was to create a direction that catches the eye at first glance and helps the brand become a recognizable love brand.
Betting on emotions and quality
Graphics with heart and purpose
We worked with carefully selected photos of pets that attract attention and naturally evoke emotions. We supplemented them with clear sales arguments to make it obvious why Husse products are of high quality and why they deserve trust.
Modern look, clear message
With a modern graphic style, we wanted to underline that the brand moves with the times and understands what customers are looking for: not just a nice look, but above all quality content and an approach to animals as beloved family members.
An experience we enjoyed
We didn't win the tender in the end, but working on the designs for Husse remained a valuable experience for us. Animal projects are close to our hearts, and we like to connect our sense of design with a genuine relationship with animals in them.
