Cyklo Maštale 2025 and 2026
The Cyklo Maštale cycling race is one of the traditional sporting events in Eastern Bohemia. We began our collaboration in 2025, when the organizers saw a 20% drop in registrations compared to the previous year. Our task was to reverse this negative trend on a limited budget while also developing a communication strategy that could serve as a foundation for future editions.
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What we did in 2025
We designed a monthly plan and content strategy for Facebook and Instagram. We based the communication on key challenges, racers' stories, and reminding people of previous editions.
We launched targeted campaigns focused on new registrations. We worked with simple visuals and a clear call to action (sign up).
We created new social channels and set up a unified visual style that created a foundation for the long-term communication of the race.
Results of the cooperation
- The company behind the organization of the Cyklo Maštale races contacted us during May 2025 with a clear goal: TO INCREASE THE NUMBER OF RACE REGISTRATIONS, ideally immediately. Compared to 2024, registrations were significantly behind, and our task was to reverse this trend. We ended 2025 with a fantastic 10% growth in registrations compared to 2024.
- So it's no surprise that the company chose us to manage their campaigns for 2026. And this year we had enough time to prepare properly. The Cyklo Maštale cycling races recorded a record number of racers since the Covid era.
Graphics upgrade for the 2026 edition
A significant part of this year's cooperation is the modernization of the visual style. The new graphics build on the race's identity but bring a cleaner, more contemporary look and a more unified form for individual formats. Thanks to this, the visuals are more easily recognizable, more readable, and better usable across communication on social networks.