Brand
that correctly communicates the brand values
The work on Jedlý Kelímek brand was complex and included strategic steps from choosing a name to creating a thorough market analysis to planning the sales itself. Our goal was to create a brand that would not only look good, but also function effectively on the Czech market.
Práce na brandu Jedlý Kelímek byla komplexní a zahrnovala strategické kroky od volby názvu přes vytvoření důkladné analýzy trhu až po naplánování samotného prodeje. Naším cílem bylo vytvořit značku, která bude nejen dobře vypadat, ale i efektivně fungovat na českém trhu.
Brand in practice
With the growing popularity of Edible Cup, we focused on building brand awareness among the public. We prepared a range of brand materials, including rollups, business cards, flyers, stamps and other printed materials. We supported the online space with banners for PPC campaigns and graphics for social networks. Our work helped the brand not only better communicate its values, but also establish a close relationship with customers.
01
Product
The brand must look great on the product and communicate the company's values well.
02
Printed matter
At the same time, the brand needs to look good on the business card, roll-up, and box.
03
Online
In addition, the brand must also perform well in the digital world, on banners and networks.
Online store
At the end of 2024, we expanded the website with a full-fledged e-shop, which includes an integrated warehouse management system. This solution facilitates product distribution and increases operational efficiency. We created the e-shop interface with an emphasis on user-friendliness, which allows customers to easily order products in any quantity.
Easy administration
Quick training
Available analytics
Easy product management
Warehouse records
Easy management for everyone
In addition, we have created a unique administration system for the e-shop, tailored specifically for the Edible Cup project. As part of this, the client can manage products, product categories, discount coupons and even manage orders in one system.
Practical packaging solution
When Edible Cups started selling, it was necessary to solve the logistics and packaging of the products. We designed a packaging design that not only protects the product, but also underlines its uniqueness. We created boxes for 6 pieces for smaller orders and larger packages for 160 and 320 pieces. The biggest challenge was to combine ecological requirements with the necessary hygiene elements. The result is boxes and packaging that are made of recyclable materials, printed with food-grade ink, and, moreover, designed to never be contaminated by the operator.
Ongoing cooperation
The Edible Cup project is not only a work challenge for us, but also a matter of the heart. We appreciate the opportunity to be part of the story of a brand that is changing the organic market. We look forward to further joint projects and what the future brings!
Beginning of cooperation
Our cooperation with the company Jedlý Kelímek, led by Mr. Miroslav Mirončuk, began when he approached us with a request to create a new information website (jedlykelimek.cz). The primary purpose of this was to attract the first investors and clients.
However, this seemingly small project quickly grew and became the basis for something much bigger – a completely new brand and identity for a product that creates and educates its own market throughout the Czech Republic.
Contact us
Vitek Lustyk
+420 703 983 416
Do you also want to have a sophisticated brand? Message us and together we will find the ideal solution, tailored exactly to your project.
